Adobe
2019-Present
Associate Creative Director
2024-Present
Oversee verbal brand expression for Digital Experience Cloud (DX)
Writing for Adobe Summit (promotional and UX)
Responsible for managing workstreams and mentoring copywriters dedicated to DX events and demand generation
Senior Copywriter
2023-2024
Senior creative contributor for Digital Experience Cloud (DX)
Responsible for copywriting across all media for DX events (promotional and UX)
Copywriter
2019-2023
Creative contributor for Digital Experience Cloud (DX)
Responsible for writing and editing copy across all media for DX demand generation, including email, digital ads, webinar promotion, video scripts, educational assets, and events materials
Ibotta
2018-2019
Copywriter
Senior creative, acting as in-house copywriter and concept designer
Responsible for directing and managing all written brand materials via marketing, product design and user experience (UX), customer support, and organic social media
Work in tandem with external creative agency in implementing and maintaining new external media and ad campaigns
Sling TV
2016-2018
Copywriter
In-house creative, liaison to external creative and media agencies
Responsible for directing and managing all written brand materials via multiple marketing teams, including general brand creative, direct and indirect marketing channels, retention efforts, and both paid and organic social media
UX/in-app copywriting
Directly assisted in rebrand by auditing and rewriting copy across all media and establishing brand voice and style guidelines
Hinge
2012-2015
Lead Storyteller
Third hire, responsible for building brand identity and developing original marketing and content strategy for email, blog, and in-app UX copy, as well as social launch strategies and event coordination for all new territories
Co-led special projects for product development and premium service offerings